Home / Lead reactivation
We reach back out to the leads you already paid for, the quotes that went quiet and the callers nobody circled back to, and book the ones still interested. No new ad spend.
We'll look at your actual list and tell you what's realistically recoverable before you commit to anything.
Every business with a CRM is sitting on contacts that went nowhere. Someone called for a quote and never heard back. A form came in during a busy week. Somebody said "let me think about it" a year ago. All of them raised their hand once.
We build an outreach campaign that works through that list. Personal text messages in your voice, sent at sensible hours, with real conversation handling when someone replies. Interested people go to your calendar. Everyone else gets a polite exit.
It isn't a blast. A generic mass text annoys people and gets your number flagged. What works is a message that references what they actually asked about, with an easy way to say no.
We usually start here because it's the fastest thing to prove. You already own the list, so there's no ad spend to earn back first.
Four things, once this is running.
You already paid to get these leads once. Anything they turn into now is about the cheapest revenue available to you.
Follow-up fails because it depends on a busy person getting to it. On a schedule, it happens whether anyone thinks about it or not.
You find out who's still in the market, who moved on, and who was never a fit. Your pipeline stops being a graveyard.
People who wanted work done usually get it done eventually. Reaching out first is often the whole difference.
The numbers below are worth knowing. What they mean for your list is worth measuring.
Usually a couple of weeks.
How many contacts, how old, how they were captured, and what shape the data is in. You get an honest estimate of what's worth pursuing.
Messages in your voice, sorted by what each person originally wanted, with opt-out handling built in.
We run a slice first so you can read real replies and adjust tone before it goes out wide.
The full campaign runs, replies route to you, and you get plain reporting on contacted, replied, and booked.
Ask us anything not covered here and you'll get a straight answer.
It can be, and the details matter. The rules cover consent, opt-outs, and timing, and how your leads were originally captured affects what you can send them. We check that during the audit, build opt-out handling in by default, and tell you if part of your list isn't safe to contact. We're not attorneys, so anything unusual we'll send you to one.
A generic blast would. We sort by what each person actually asked about, write like a person, send at reasonable hours, and make opting out easy. Most people don't mind a polite message about something they inquired about. The ones who do leave quietly, and that's fine too.
Older than most people expect. A few months to a couple of years can work, because the need often hasn't gone away. Very old lists have more bad numbers, so expect a lower rate, not a zero rate.
Most are. Duplicates, missing fields, three spreadsheets and a CRM nobody finished migrating. Cleaning that up is part of the work, and you keep a more usable database either way.
Reactivation suits performance-based pricing, so you pay on results rather than a big fee up front. We quote after the audit, once we know the size and condition of your list.
You'll see that in the reporting, and you won't be locked into anything long-term. The audit exists partly so we can tell you up front if your list is too small or too old to be worth it.
Send us some context about your lead list. We'll come back with how many contacts are worth pursuing, a realistic recovery range for your industry, and what it would take to run it.
We'll get back to you within one business day.